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Experience design is an approach to interdisciplined design where the focus is not on the feasibility or viability of a solution, rather the desirability of a solution with the identified target.
It is an approach where the outcomes are driven by research and an in-depth understanding of how a desired message will reach a target customer. In identifying a specific customer, we can gain a better understanding of the way that they consume media and messages and therefore craft a message that will be hard to ignore within their world and cultural context.
My approach has been honed over 15 years, working in experiential branding and events companies, design consultancies, advertising agencies and customer experience companies. Over this time I have developed a strategic approach that compliments my experience in brand design, print & graphic design, digital & online design and web development so that the work is highly relevant and engaging where it needs to be.
It might seem counter-intuitive, but designing for a single user is the most effective way to satisfy a broad population…
Alan Cooper The Inmates are Running the Asylum
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Branding isn’t a logo or visual identity system, it is an approach to business that the identity system should bring to life. Brand design is identifying what the brand is, the values and approach of a business and putting that into a form that will be relevant and resonate with your customers.
The brand identity will underpin all experience your customers have with the brand.
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The material you put into market is always a key channel for how your customers experience your brand. Be it a product package or label, a report or newsletter, a brochure or signage, customers will use any collateral as an indication of what the brand can give to them.
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In a world of ubiquitous technology, designing a user experience that places your brand into the technology ecosystem of your customers is of paramount importance.
User experience (UX) design is a research based approach to identifying the ways and the hows of creating rich, relevant and simple technological experiences that enhance your customers experience of your brand.
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Simply put, web and mobile site design and development. Following best practice for cross platform accessibility, SEO and usability is just part and parcel of the service here.
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Your customers, competitors, technology and the media all operate in their own and overlapping ecosystems. Integrated strategy is about creating your own ecosystem where all the parts and design interlink to create engaging and relevant experiences for your customers.
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